Jeston George

Mentor Insight | Jeston George



Jeston is the Founder/CEO of Apptegy, a communications platform and app developer for the K-12 education market. Prior to Apptegy Jeston was the Managing Partner for Ad Solutions Group, a direct marketing company that had a successful exit in late 2011. His driving philosophy as a business owner is execution + grit trumps great ideas every time. He believes that if you didn’t serve in the military, the best way to serve your country is to create jobs in your community that pay more than a livable wage. Jeston is interested in helping aspiring entrepreneurs reach their goals and to motivate others to choose the entrepreneurial path.


What is your best advice for early stage startup entrepreneurs working on a product or service?

“Don’t talk about it, Be about it” – Several Famous People

What is your favorite book in the realm of technology, startups, and/or creativity?

The Hard Thing About Hard Things – Ben Horowitz


Steve Jobs biography – Walter Isaacson

What is your favorite tool you would recommend to startup founders? 

Invisionapp – Prototyping & Design collaboration