Mentor Insight | Abby Sims



Abby Sims is the owner of Idestini Dev Studio, based in Bryant. Abby has 14 years of experience in full stack development covering a broad range of web and software development projects. Abby is passionate about serving the developer community and has served for several years as an officer in the Little Rock .NET Users Group and organizer of Little Rock Tech Fest. Abby’s favorite project these days is helping companies build and enhance the online version of their businesses through effective, creative and measurable uses of technology.


Photo by RetroCat Media

Photo by RetroCat Media

What is your best advice for early stage startup entrepreneurs working on a product or service?

Define what success means to you. Include your spouse, if married. Don’t worry about what others have or do. Then, keep showing up. “You don’t always get what you wish for, you get what you work for.” – borrowed from Hallmark art piece

What is your favorite book in the realm of technology, startups, and/or creativity?

The Go-Getter by Peter B. Kyne

What is your favorite tool you would recommend to startup founders? 

HipChat for internal team communications.