Max Farrell

Organizer Insight | Max Farrell




What is your best advice for early stage startup entrepreneurs working on a product or service?

1. Create value. If what you’re doing doesn’t improve life for someone else, then go back to the whiteboard.

2. Persistence. If you look at successful people, they kept at it. They chisel at the mountain until they build a tunnel.

Max Farrell at Dwolla

What is your favorite book in the realm of technology, startups, and/or creativity?

ReWork by the crew at 37 Signals (Jason Fried and David Hansson). They provide raw feedback on how to get things done and it’s presented in easily digestible bites. The thought process is clever and the content delivery is brilliant.

What is your favorite tool you would recommend to startup founders?

ToutApp — send personalized emails to lists (like a mailchimp for personal email)