Mentor Insight | Cade Collister



Cade spends most of his days wireframing, prototyping and designing for user experience with his team at Acumen Brands. He enjoys being disruptive in the ecommerce space and breaking stuff.He is active in the Arkansas startup community, mentoring and advising for local startups. Cade, along with fellow mentor Dustin Williams, started one of Arkansas’ first tech/startup meetups in Little Rock (and later Northwest Arkansas) called techdrinks. He has worked with many national brands, such as Microsoft, Samsung, Continental Tire, Alltel, and non-profit organizations like, Southern Bancorp, KIPP School, and Walmart Family Foundation.Cade enjoys hanging out with his wife and kids, playing soccer, bike rides, and hiking the trails of the Ozarks.

What is your best advice for early stage startup entrepreneurs working on a product or service?
The world owes you nothing. Work your butt off, do your homework, ask lots of questions, talk to as many people as you can, and DO WORK. Success is what happens when you do these things + LUCK.

What is your favorite book in the realm of technology, startups, and/or creativity?

I’m currently reading a great book called Social: Why Our Brains Are Wired to Connect. I think everyone involved in (or considering) a startup should read Lean UX.

What is your favorite tool you would recommend to startup founders? 

Pocket notebook. Take notes on everything.